SUPER BOWL XLIV

This is the fourth consecutive year that Coca-Cola has been part of the Super Bowl broadcast. Following in the tradition of “Mean Joe Greene,” “Video Game,” “It’s Mine” and “Heist,” we’re excited to be launching two brand-new Open Happiness spots during Super Bowl XLIV

Hard Times

“Hard Times” features a variety of characters from The Simpsons, most notably greedy billionaire C. Montgomery Burns. As Mr. Burns faces the loss of his fortune and worldly belongings, he learns to appreciate life’s simple pleasures like friends and family.

Sleepwalker

In “Sleepwalker,” a sleeping man rises and goes on a sleepwalking safari across the African savanna. Pulled subconsciously by his thirst, he shows it’s worth braving the teeth, trunks and jaws of the African night to enjoy an ice-cold Coke.